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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
