![Singer Lady Gaga arrives at a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show Singer Lady Gaga arrives at a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show](https://c8.alamy.com/comp/2D16B0J/singer-lady-gaga-arrives-at-a-media-event-where-she-was-announced-as-polaroid-creative-director-at-the-2010-international-consumer-electronics-show-ces-in-las-vegas-january-7-2010-the-show-runs-from-january-7-to-10-reutersmario-anzuoni-united-states-tags-entertainment-business-sci-tech-2D16B0J.jpg)
Singer Lady Gaga arrives at a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show
![Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. : Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :](https://external-preview.redd.it/mGHIhm--JilltcGcAbvfntnJ6t4M6C3zBo9kRlCjzsI.jpg?auto=webp&s=a6bccf3902aa68e200a7b724ecedcfee9a756034)
Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :
![Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera](https://c8.alamy.com/comp/2F06PMY/lady-gaga-creative-director-of-polaroid-unveils-the-new-grey-labels-line-at-the-2011-ces-the-gl10-book-sized-battery-powered-mobile-printing-unit-that-can-print-pictures-sent-wirelessly-from-camera-phones-and-camera-sunglasses-the-gl20-sunglasses-that-also-take-pictures-and-display-the-images-on-the-lenses-the-gl30-newest-camera-from-polaroid-that-takes-and-prints-pictures-using-the-companys-zink-technology-6-january-2011-las-vegas-nv-2011-ces-photo-credit-giulio-marcocchisipa-pressladygagaces-gm0111101070334-2F06PMY.jpg)
Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera
![Back from brink of extinction: The new Polaroid camera made with help from Lady Gaga | Daily Mail Online Back from brink of extinction: The new Polaroid camera made with help from Lady Gaga | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2010/04/29/article-1269699-095AA9C7000005DC-220_468x545.jpg)