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PDF] Centralization versus Decentralization of marketing Activities of Leading Italian Firms: Towards an Integrated Global Approach? | Semantic Scholar
Chapter 3: International Marketing Strategy Flashcards | Quizlet
![PDF] Waterfall and sprinkler new-product strategies in competitive global markets | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/63cb5e1368ebfb5a781a853bca8d3e447c287f19/8-Table3-1.png "PDF] Waterfall and sprinkler new-product strategies in competitive global markets | Semantic Scholar")
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